RERA Tamil Nadu Real Estate Ad Rules 2025: QR Codes, Disclosure Norms & Transparency Standards

1. Why This Matters

Transparency and trust are vital in real estate. To protect buyers from misleading information, the Tamil Nadu Real Estate Regulatory Authority (TNRERA) has implemented new advertising standards. Alongside RERA’s existing framework, these rules take effect in 2025 to empower consumers and hold developers accountable.

2. Key Provisions of the 2025 Advertising Rules

No More Travel Time Claims

Ads can no longer claim phrases like “Just 10 minutes to the airport.” Only actual distance declarations are allowed, curbing misleading travel time promises.

Full Amenities List Required

General slogans such as “100+ amenities” are banned. Advertisements must explicitly list each facility, ensuring accurate representations.

Mandatory Project Details

Every real estate promotional content must display:

• TNRERA registration number
• A QR code linked to official project information
• Address of the promoter or group

On-Site Information Boards

TNRERA now mandates 2×4 ft display boards at every registered project site, featuring:

• Promoter name
• Project name
• RERA registration number
• Expected completion date
• TNRERA website address

3. Policy Background & Timeline

• These measures align with the central RERA framework (2016 Act) implemented nationwide since 2017.
• Tamil Nadu’s enhanced transparency push includes the May 2025 circular requiring information boards, with QR codes already mandatory in other states like Kerala and Gujarat.

4. Buyer Advantages: What This Means for You

Looking for RERA-registered projects that follow these 2025 ad rules? Check verified listings with full details and compliance info here.

5. Developer & Promoter Responsibilities

If you're a promoter, you’re now required to:

• Include all mandated information in every advertising format
• Install certified 2×4 ft information boards post-registration and file documentation
• Avoid ambiguous claims and follow strict labeling standards

6. Enforcement & Penalties

Non-compliance with RERA’s Section 11 or TNRERA circulars can lead to:

• Fines up to 5% of project cost
• Denial of project completion certification
• Possible legal action under Sections 61 and 63 of RERA

7. Take Action: Empowered Buying

• Verify RERA number and scan QR codes before investing.
• Inspect on-site info boards immediately after arrival.
• Demand clarity—if amenities or distances are vague, ask for specifics.

8. The Big Picture

Tamil Nadu’s 2025 regulations strengthen trust in the real estate market. With clearer ads, mandatory disclosures, and on-site transparency, buyers are now more informed and protected than ever.

The Bottom Line

This regulatory shift is a win for homeowners and investors. By demanding clarity and accountability from developers, Tamil Nadu is setting a new standard for ethical real estate practices.

Want More Details?

• Official TNRERA circulars and forms can be found on the TNRERA website.
• Check project registration, RERA details, and file complaints if needed.

Frequently Asked Questions (FAQ)

1. What are the new advertising rules introduced by the Tamil Nadu government for real estate projects?

Tamil Nadu has mandated that all real estate advertisements must clearly mention the project’s RERA registration number, include a QR code linking to official project details, and state the exact distance to key locations rather than estimated travel times. Additionally, vague claims like “100+ amenities” are prohibited, and developers must list all amenities explicitly.

2. Why is the Tamil Nadu government imposing these restrictions on real estate ads?

These rules are intended to protect buyers from misleading or exaggerated claims, increase transparency, and help consumers make informed decisions. They align with the broader goals of the Real Estate Regulatory Authority (RERA) to regulate real estate marketing and sales ethically.

3. Are these rules applicable to all real estate developers in Tamil Nadu?

Yes, all registered real estate developers and promoters marketing residential or commercial projects in Tamil Nadu must comply with these advertising norms.

4. What details must be included in every real estate advertisement now?

Every advertisement must feature:

• The project’s RERA registration number
• A scannable QR code linking to official project information
• The complete address of the promoter or group
• A detailed list of amenities, avoiding generic statements

5. Can real estate ads mention travel time from the project to landmarks like airports or stations?

No, Tamil Nadu’s new rules prohibit using estimated travel times in advertisements because they can be misleading. Only actual distances (in kilometers or miles) can be mentioned.

6. Are there any on-site display requirements for real estate projects?

Yes, Tamil Nadu mandates 2×4 feet information boards at every registered project site, displaying the promoter’s name, project name, RERA number, expected completion date, and the official TNRERA website address.

7. What happens if a developer violates these advertising rules?

Violators can face penalties, including fines up to 5% of the project cost, withholding of project completion certificates, and legal proceedings under applicable RERA sections.

8. How can buyers verify the authenticity of a real estate project?

Buyers should:

• Verify the project’s RERA registration number on the official TNRERA website
• Scan the QR code on advertisements or at the project site for detailed info
• Visit the project site to check for the mandated information board
• Request a detailed list of amenities and confirm distances independently

9. Where can I find official updates about Tamil Nadu real estate regulations?

Updates and notifications are published on the official Tamil Nadu Real Estate Regulatory Authority (TNRERA) website and relevant government portals. Trusted news sources and real estate portals also report on regulatory changes.

10. How do these rules benefit homebuyers and investors?

They ensure greater transparency, reduce the risk of misinformation, and provide easy access to verified project details, helping buyers make safer investment decisions.