RERA Tamil Nadu Real Estate Ad Rules 2025: QR Codes, Disclosure Norms & Transparency Standards

Real Estate Ads Are Changing – Here’s What You Must Know

Have you ever seen a flashy real estate ad that says "Just 10 minutes to the airport"?

Sounds promising, right? But what if that’s not even close to the truth?

In Tamil Nadu, many property buyers have faced disappointment after discovering that travel time, amenities, or even builder claims didn’t match reality. That’s about to change.

The Tamil Nadu Real Estate Regulatory Authority (TNRERA) has rolled out stricter advertising rules starting 2025. These rules are built to protect common people from misleading claims and make sure every home buyer gets full transparency—right from the first ad.

What You’ll Learn in This Blog

• The new RERA advertising rules in Tamil Nadu
• What developers must include in every ad
• How QR codes and display boards help buyers like you
• What penalties apply for violating these norms
• How to verify real estate projects safely

Looking for RERA-registered projects that follow these 2025 ad rules? Check verified listings with full details and compliance info.

1.Why These 2025 Rules Matter

Trust is everything in real estate. Unfortunately, ads often skip important truths or stretch facts. To fix this, TNRERA has introduced clear, mandatory ad rules for all real estate projects—whether residential or commercial. These rules help buyers:

• Avoid vague or exaggerated claims
• See verified details directly from official sources
• Make smarter property decisions

Let’s take a closer look at these rules.

2.Key Provisions of the 2025 RERA Advertising Rules

No More Travel Time Gimmicks

• Ads can no longer say things like “10 mins to railway station”.
• Instead, developers must state the actual distance in kilometres.
• This avoids confusion caused by unpredictable traffic or exaggerated promises.

Amenities Must Be Listed, Not Claimed

• Saying “100+ amenities” is now banned.
• Every amenity (like swimming pool, gym, garden, parking) must be clearly listed in all formats—brochures, hoardings, online ads.

Mandatory Information in Every Ad

Every ad—no matter where it appears—must include:

• TNRERA registration number
• A scannable QR code that links to the official RERA listing
• Full address of the promoter or developer group

On-Site Display Boards Are Now Compulsory

At every project site, developers must install a 2×4 ft board showing:

• Project name and promoter details
• RERA registration number
• Expected completion date
• Official TNRERA website

3.Policy Background: Why This Was Needed

These advertising norms are not random—they align with the central RERA Act of 2016, which came into force across the country in 2017. Tamil Nadu’s 2025 move mirrors other forward states like Kerala and Gujarat, where QR code-based ad disclosures are already in action.

In May 2025, a fresh TNRERA circular made it mandatory to display on-site information boards as well, setting a higher bar for local transparency.

For legal clarity in family property dealings, read: Stamp Duty for Property Transfers Between Family Members in India (2025)

4.Buyer Benefits – What This Means for You

5.Developer Responsibilities – What Builders Must Do

If you’re a real estate promoter or developer:

• Every ad must include: RERA number, QR code, promoter address, and detailed amenities
• Install the 2×4 ft info board after registration—no exceptions
• Do not make vague or exaggerated claims—clear communication is now the law

6.Penalties for Violations

Violating these rules is not just risky—it’s costly:

• Fines up to 5 percent of the total project cost
• TNRERA can deny completion certificates
• Legal action under Sections 61 and 63 of the RERA Act

7.Take Action: Be a Smart Buyer

Before you invest:

• Always verify the project’s RERA registration number
• Scan the QR code on any ad or siteboard
• Ask for a clear list of amenities—do not settle for vague phrases
• Check on-site display boards when visiting properties

8.The Big Picture

These ad rule changes by Tamil Nadu in 2025 show a serious push toward ethical real estate practices. Buyers now get access to verified facts, and developers are held accountable.

This shift means more confidence for homebuyers, especially first-timers, and less confusion in the market.

The Bottom Line

Tamil Nadu’s RERA ad rules in 2025 are a win for buyers. With mandatory disclosures, QR code verification, and clear boards, transparency is no longer optional—it’s enforced.

The days of shady claims and flashy, empty promises are over.

Want More Details?

• Official TNRERA circulars and forms can be found on the TNRERA website.
• Check project registration, RERA details, and file complaints if needed.

Final Thoughts

Tamil Nadu’s 2025 advertising rules under RERA mark a turning point in how real estate is marketed and purchased. By demanding truth in advertising, verified project details, and on-site transparency, the state is placing the power back in the hands of homebuyers.

If you're planning to buy a property, these new norms give you the tools to make informed decisions with clarity and confidence. And if you’re a developer, transparency is no longer just good practice—it’s the law.

For more updates, guides, and real estate insights, stay connected with

blog.maadiveedu.com — your trusted space for honest, buyer-friendly information.

Explore RERA-compliant listings anytime at www.maadiveedu.com and invest smartly.

Frequently Asked Questions (FAQ)

1. What are the new advertising rules in Tamil Nadu for 2025?

Ads must show the RERA number, QR code, accurate distance (not time), and a clear amenities list.

2. Why has Tamil Nadu made these changes?

To protect homebuyers from misleading information and ensure truthful property marketing.

3. Who needs to follow these rules?

All registered real estate developers and promoters in Tamil Nadu.

4. What must be in every ad now?

RERA number, QR code, promoter address, and detailed amenities.

5. Can ads still mention travel time?

No. Travel time is banned. Only actual distance is allowed.

6. What are the on-site board rules?

Developers must install a 2×4 ft board showing key project and registration details.

7. What if a builder violates these rules?

They face fines, certification delays, and legal action under RERA.

8. How do I check if a project is genuine?

Verify RERA details online, scan QR codes, and inspect on-site boards.

9. Where can I find these rules officially?

On the TNRERA website and through verified government updates.

10. How does this benefit me as a buyer?

You get accurate info, transparency, and protection from false claims.